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How To Generate More Client Leads Through Digital Marketing – 12th and 19th August [2 Part Program]
Part of a 2 part program – How To Generate More Client Leads Through Digital Marketing. Click here to register
A recent survey of top 100 accounting firms in Australia showed that:
- 66% of firms don’t have a clear value proposition
- 50% don’t provide blogs to their online audience
- 21% don’t use any form of social media
- 84% don’t use marketing automation
- Only 28% of firms have a mobile- responsive site
The survey also highlighed that most firms that do have some digital marketing activity don’t actually have a strategic plan around this and tend to do things in an ad hoc way, generating ad hoc results. Can you relate to this?
Your firm can increase online referrals by over 100% simply by developing and implementing some simple digital marketing strategies!
In this special 2 part program, we’ll show you how to generate more leads through digital marketing strategies with minimal cost and time.
Specific topics will include:
- How to develop a simple and effective e-marketing platform using Mailchimp
- How to use landing pages to convert online visitors into leads
- How to develop a content strategy that draws prospects and clients into your sales funnel.
- How to write and post engaging and effective blogs with a minimum of fuss
- How to use social media including LinkedIn, FaceBook and Twitter to generate leads
- Why mobile-responsiveness is essential for any commerical website
What’s included in this online program:
- Two Live Sessions – We’ll run 2 online sessions, both 60 minutes in duration
- Workbook – A workbook will be provided to assist you and your team with the development of your digital marketing plan.
A link to the recording of the 2 sessions together with a copy of the PowerPoint presentation will be circulated to all registrants.
Dates: Session 1: Wednesday 12th August. Session 2: Wednesday 19th August 2015
Times: 12.30pm – 1.30pm AEST | 2.30pm – 3.30pm NZST
Fee: $200 + GST per firm, per location – No charge for members of the TBA Knowledge Library. Click here for more information
CPD: This program is eligible for 2 CPE / CPD Hours. A certificate will be provided on request.
Who should attend?
Anyone in your firm interested in and involved in the development and implementation of strategies for lead generation and conversion, including principals, partners, managers, accountants and administrators.
Viewing Limits: Session recordings will be available to view for 3 months following the live session. Subscribers to the TBA Knowledge Library have unlimited access to recordings.
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