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Price sensitivity training – How to overcome client resistance to your fees – 18th and 25th November [2 part program]
18 November 2015@ 12:30 pm - 1:30 pm
An event every week that begins at 12:30 pm on Wednesday, repeating until 25 November 2015
With the increasing efficiency of tax compliance work in public practice accounting, it’s not surprising that clients are increasingly questioning the fee they are paying for this service.
This price sensitivity is also spilling over into advisory work with accountants often unable to present a strong case for the additional services they should be providing to their clients.
In this 2 part program, we’ll provide practical guidelines on how to establish the right fee for the service provided and then how to persuade your clients to accept your fee proposal. Both compliance and advisory matters will be discussed.
We will also provide all registrants with the results of an external survey asking the principals, partners and managers of accounting firms how they currently charge for compliance and advisory services.
WARNING: This program is NOT just about value pricing – it’s about how to establish the best fee arrangement with clients and then get their agreement to proceed
Session 1:
- The psychology of price setting with professional services
- What firms charge for compliance and advisory services
- How to determine your clients’ price sensitivity
- The use of fee options in achieving client engagement
Session 2:
- When to present different fee options to clients
- A step by step guide to pricing advisory services
- How to effectively communicate the value of your service
- What to do if your client says it’s simply too expensive
What’s included in this online program:
- Two Live Sessions and recordings – We’ll run 2 online sessions, each 60 minutes in duration. Recordings of each session will be available following the live session
- Workbook and support material – A workbook and support material will be provided to assist you and your team with developing an effective pricing policy
Dates: Session 1: Wednesday 18th November 2015. Session 2 Wednesday 25th November 2015
Times: 12.30pm – 1.30pm AEDT | 2.30pm – 3.30pm NZDT
Fee: $200 + GST per firm, per location – No charge for members of the TBA Knowledge Library. Click here for more information
CPD: This program is eligible for 2 CPE / CPD Hours. A certificate will be provided on request.
Viewing Limits: Session recordings will be available to view for 3 months following the live session. Subscribers to the TBA Knowledge Library have unlimited access to recordings.
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