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Create New Leads and Business Through Digital Marketing Strategies – June 2016
9 June 2016@ 12:30 pm - 2:00 pm
An event every week that begins at 12:30 pm on Thursday, repeating until 30 June 2016
We’ve just extended our earlybird special by a week. Take advantage of our earlybird special – Just $500 until 5pm on Friday 27th May 2016
Your Digital Marketing Action Plan
New, Internet-enabled technologies are challenging the way that businesses buy professional services. Digital savvy accounting firms are taking advantage of this shift to win-over clients who have yet to develop a solid online strategy. In order to compete, every accounting firmneeds a formal digital marketing strategy. Your digital marketing strategy needs to be current, relevant and it needs to maximize ROI.
Click here for a detailed brochure. For More Information Call 1300 883 789 (+612 9904 8400)
Session outline:
Use your website as an online platform to create leads: How to develop a website that supports your digital marketing activities
- How leading accounting firms are getting results with digital marketing
- Inbound and outbound digital marketing activities for your firm
- Move your website beyond the ‘glorified brochure
- How to use ebulletins and landing pages to engage your audience
Content marketing strategies for digital firms – How to create content that’s engaging and relevant to your audience
- Use content to educate, inform and entertain clients and prospects
- How to use internal and external sources of content effectively
- Tips for writing great blog posts that create interest and engagement
- How to generate valuable leads through digital content
Social media strategies for digital firms – How to use social media to generate leads and drive conversations
- Use LinkedIn, Twitter and Facebook to create online traffic
- Use social media to convert traffic into leads and new business
- SEO – How to generate organic traffic and buy the rest
- What to expect and how to measure results of social media activities
Your firm’s 12 month digital marketing plan – A step by step guide to establishing your firm’s digital marketing plan
- Your menu of essential tools for digital marketing activities
- How to identify and drive your firm’s digital marketing team
- Use digital marketing automation to reduce time and cut costs
You’ll finish the program with a set of actions to drive growth and take your digital marketing to the next level.
Session Dates / Times:
- Session 1 – Thursday 9th June – 12.30 – 2.00pm AEST | 2.30 – 4.00pm NZST
- Session 2 – Thursday 16th June – 12.30 – 2.00pm AEST | 2.30 – 4.00pm NZST
- Session 3 – Thursday 23rd June – 12.30 – 2.00pm AEST | 2.30 – 4.00pm NZST
- Session 4 – Thursday 30th June – 12.30 – 2.00pm AEST | 2.30 – 4.00pm NZST
Who is this course for?
Anyone in the firm interested in or already engaged with the development and implementation of your firm’s marketing and growth strategies in 2016.
Click here for a detailed brochure. For More Information Call 1300 883 789 (+612 9904 8400)
Fee: AU $600 + GST per firm; TAKE ADVANTAGE OF OUR TWO EARLYBIRD SPECIALS – UP TO 33% OFF STANDARD FEE
– Just $400 until 5pm on Friday 6th May 2016
– Just $500 until 5pm on Friday 27th May 2016
Money-Back Guarantee – If for whatever reason, you are not happy with your purchase, we’ll gladly issue a refund, no questions asked!
Note that TBA Knowledge Library Training Points are not available for this program.
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